They called him The Lunatic of La Canada, The Pasadena Propellor Head and Joe Boob. Some said it was just a stunt to sleep with Madonna. Others said it was part of a giant government conspiracy of some hidden alien technology.

Some simply said he was using it to go into the past and make himself a rich and powerful world leader.

To which the people said, "Whatever!" Not that Joe Bob was unconcerned. When news leaked out that Sony had paid Joe Bob 13.9 million for buyers rights on the invention, Sony stock plummeted.